To begin my research on my target audience, young teenage girls between the ages of 11-14, I created a reader profile of the psychographic ideology of what they are realted to and are interested in. This led me to create a mood board of images including that of make-up, clothes, bands, activities, school equiptment and technology they show an interest in as I am aware of due to society's ideology of young teenage girls.
I then created a reader profile of the demographic ideology of a 11-14 year old girl who goes to The Folkestone School for Girls, which led me to create another mood board of images of the demographic ideas of a girl from my Target Audience. In this case they would all be girls between the ages of 11-14 who go to the Folkestone School for Girls and all be from different ethnicities and backgrounds.
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